Embrace a beginners’ mindset
The first time you do something new you have a sense of wonder. Every detail feels purposeful. Unfortunately, the longer you have worked for your company the further removed you are from that experience. By retraining at an entry-level position you can jump back in and spend a day face to face with customers. With people who’ve never interacted with you could do a “ride along” your brand and get first-hand feedback.
Creating an Unforgettable Customer Experience
You could take the competitors widget apart and see their design and components if you were just selling electronics, to get an idea whether you’re doing it better or smarter. That makes it harder to compare to others in the industry. The travel and entertainment industries sell experiences, not products. Here are some tips:
Start with culture
Your culture needs to be clear as an experiential company, exciting and contagious. loyalty programs Customers walk in the door and speak with your employees on the front lines and they don’t interact with your executive team or your marketing department. It needs to run deep in all employees in the company so that it’s consistent across all customer interactions.
Know your values
Does your company give back to the community or celebrate veterans? You obviously value creating unique experiences for customers. Creating an unforgettable customer experience starts knowing and expressing your values. This gives customers a reason to choose you because your company connects with their values.